Initiatives

Timeline

2022
2022
Feb 2022
Supported communities in combating COVID-19 by publishing a series of related health protocols.
Feb 2022
Extended appreciation and gratitude to medical professionals working at 21 public hospitals and medical institutes, especially those on the front line.
Jan 2022
Delivered 1,000 packs of Chinese New Year goodies such as cookies, cashews, pop rice and traditional snacks to those in quarantine at the Penny’s Bay Quarantine Centre during the Lunar New Year.
2021
2021
Dec 2021
Delivered 750 packs of Christmas goodies, such as shortbread, cookies, chocolates, cashew nuts and nutrition drinks to those in quarantine at Penny’s Bay Quarantine Centre during the festive season, as well as Lego bricks for the little ones.
Dec 2021
Launched an advertising campaign to encourage participation in the 2021 Legislative Council General Election
Aug 2021
Created videos and published advertisements on mass media in response to the Government's vaccination plan , supporting community vaccination.
Feb 2021
Delivered care packs of snacks and nutrition drinks to 150 quarantined students and teachers at Shau Kei Wan Government Secondary School during the Chinese New Year.
2020
2020
Sep 2020
Initiated the #ShareASmile campaign and donated 10,000 "Smiley Meal Boxes" to the needy.
Sep 2020
Delivered close to 3,000 mooncake boxes to the pathology teams of seven regional cluster hospitals to share Mid-Autumn blessings to the medical practitioners.
Aug 2020
Launched "The Story of the Sand and Sea People", a book about love, inclusion, harmony, unity, and mutual respect.
Aug 2020
Delivered care packs of essential amenities to the medical professionals at the Hospital Authority’s community treatment facility at AsiaWorld-Expo in appreciation of their efforts to safeguard the community.
Aug 2020
Delivered care packs of soup freshly prepared by hotel chefs, as well as essential amenities like UV sanitisers, refrigerator and coffee machines, to medical professionals at Lei Yue Mun Park and Holiday Village to show appreciation for their hard work during the pandemic.
May 2020
Delivered about 7,000 packs of cookies to 16 hospitals and the head office of the Hospital Authority to celebrate Mother’s Day and to extend our appreciation to the medical practitioners who have been keeping us safe. The cookies have been procured from ten suppliers, including three NGOs, namely Codekey Cookies, Hong Chi Association and iBakery, to support their community work.
Apr 2020
Launched the “Reading for Healing” animation series to promote mental and emotional well-being during the pandemic.
Apr 2020
Sent 7,700 Easter eggs to seven hospitals, namely Pamela Youde Nethersole Eastern Hospital, Queen Mary Hospital, Queen Elizabeth Hospital, United Hospital, Princess Margaret Hospital, Prince of Wales Hospital, and Tuen Mun Hospital, to pay tribute to the medical practitioners who have been working tirelessly to keep the community safe.
Apr 2020
Initiated #ClapforHK, calling the public to give a huge round of applause for the unsung heroes who have been working tirelessly to keep the community safe from the pandemic.
Apr 2020
Donated 100,000 masks to the Columbia University Irving Medical Center.
Mar 2020
Donated 200,000 surgical masks and 10 ventilators to Italy, as well as 100,000 surgical masks and 10 ventilators to France, to support the medical institutes' efforts to combat the novel coronavirus situation. With kind support from the Consulate-Generals of the two countries in Hong Kong, logistical arrangements were efficiently made.
Mar 2020
Donated 100,000 child-sized masks, and collaborated with 26 community partners specialising in children’s services, including the Hong Kong Playground Association, J Life Foundation, Kwun Tong Methodist Social Service and Mongkok Kai-fong Association Limited Chan Hing Social Service Centre.
Mar 2020
Sent flowers to hospital staff on Women’s Day to extend our heartfelt thanks to them
Feb 2020
Sent flowers to hospital staff on Valentine’s Day to extend our heartfelt thanks to the doctors, nurses and carers for keeping our beloved Hong Kong safe.