The Hong Kong Community Foundation collaborated with the Hong Kong Federation of Youth and Ginko House to create the #ShareASmile campaign. As part of this campaign, 10,000 “Smiley Meal Boxes” were donated to those in need through five Gingko House restaurants. A social media campaign and a #ShareaSmile hashtag were also created alongside the donation programme to encourage people of all generations to promote positivity and kindness in Hong Kong by putting smiley icons on their mask selfies.